When Will Pubg Go on Sale Again
Why PUBG: Battlegrounds is going gratis-to-play
PUBG will become costless-to-play on all platforms from January 12, 2022. That conclusion reflects how the world has shifted around the trailblazing first-person shooter – the game that transformed the boxing royale from DayZ mod to global phenomenon. Information technology's been virtually five years since PlayerUnknown's Battlegrounds entered early on access and there's been no shortage of rivals since. Something had to change if PUBG was to stay competitive.
"We came to the decision to make PUBG: Battlegrounds free-to-play because we feel that it is truly the right fourth dimension," says artistic director Dave Curd. "I know there are a lot of people who are interested in PUBG: Battleground merely take never gotten effectually to playing information technology for various reasons – now is the perfect moment to get started."
PUBG goes F2P
Because PUBG has been a premium title since its launch in 2017, it'south possibly easy to overlook how content-rich information technology has become, especially against other battle royales. When Curd assures me that PUBG "is the all-time it has always been", he'due south pointing to its eight unique maps and deep weapon mechanics as evidence. The former ensures PUBG tin continue to support a diverse range of play-styles, and the latter is a skill-ceiling that rewards patience and purposeful shot placement.
Putting PUBG's legacy aside, it'southward hard to argue with the assertion that Apex Legends, Telephone call of Duty: Warzone, and Fortnite accept now go synonymous with the battle royale genre. These free-to-play games are the bedrock of multiplayer shooters in the modern era, boasting constantly shifting metas and updating storefronts to keep their massive player-bases active and engaged.
From the outside looking in, it's like shooting fish in a barrel to imagine that the decision to strip PUBG of its $30 price tag is a response to the success EA, Activision, and Ballsy Games has seen in this space, though PUBG Corp is quick to push back against that adding. "This is in no mode a response to the other titles you lot've mentioned. They're all great games which specialise in their own unique strengths, just as we do. We develop our game independently of others and are excited to see what is to come up," says Curd.
PUBG Corp sees the decision to go gratuitous-to-play with PUBG: Battlegrounds as more than an opportunity to "open up it up for every bit many people as possible." The studio sees this as a chance to introduce new featuresets, make renewed commitments to the customs, and abound the franchise even farther before games set in the wider PUBG universe – such every bit The Callisto Protocol – launch later this year.
"It has absolutely opened up opportunities," Curd adds. "Nosotros can invite more than people to the political party and that means we'll see developments that we may not have witnessed with the previous pay-to-play model. In terms of developing and evolving, we volition continue to do what we've e'er done: introduce, create new experiences, and abound the PUBG universe."
When major alterations are fabricated to established games, it'due south natural for entrenched communities to fear change. Curd is quick to affirm that "despite the transition, the core game is still the core game", adding that PUBG Corp sees this as an "opportunity to continue to evolve" the central Battlegrounds experience. The creative director points to the addition of new gameplay features, and the introduction of Tactical Gear, action queuing, and a revamped tutorial arrangement as examples of what this development will wait like in the short term.
Curd says that going free-to-play "is going to grow our community, which is always a positive matter. We are ready to welcome new players with open artillery and help them hit the ground running. Nosotros've developed amazing tutorials for newbies and volition have a make new shooting gallery, which I call back is going to be a large hit."
A natural community concern is the stability of servers, and whether they will withstand the influx of new players. Curd says "the health of our servers won't be impacted" by the switch into gratis-to-play, adding, "as ever, we volition be monitoring and updating them regularly when nosotros need to." Given that PUBG: Battlegrounds has sold more than 75 meg copies across PC and console to date, making information technology ane of the all-time-selling games of all time, you have to hope that it'll be able to withstand the pressure level.
"We call back it is only fair to requite a little extra to fans who have purchased PUBG: Battlegrounds earlier we transitioned to free-to-play"
Dave Curd, artistic director
It'due south worth remembering that PUBG Corp has tested extensively for this inevitably. In Baronial 2021, PUBG: Battlegrounds had a calendar week of free play; it was rumored at the time that this was a test run for a permanent gratuitous-to-play offering, which we now know was the case. "We saw a lot of success and an influx of new players when we held 'Free Play Calendar week' last year, and we tapped into their experiences to assistance inform the direction nosotros'd ultimately have when transitioning to a complimentary to play model. While a lot of the new updates take been cooking for some time," says Curd, pointing to tactical gear and action queuing, which have long been in evolution. "The sentiment and feedback nosotros saw during the 'Free Play Week' only bolstered our decision to brand a permanent transition to costless-to-play."
There are withal questions surrounding Zakynthos, PUBG Corp's proprietary anti-crook solution. The studio recently explained that (opens in new tab), during the Baronial Gratuitous Play Week, the "ratio of suspected cheaters spiked afterwards the event started, just eventually recovered and settled in line with the numbers we had before the issue." That's a promising sign. Cheaters remain a bane on the free-to-play games market, and one of PUBG's biggest challenges won't be satiating a new histrion base, only ensuring that the scales remain balanced. "The battle with cheaters continues every bit PUBG: Battlegrounds enters the costless-to-play world," the anti-cheat squad continues, "just we are dedicated and doing all we can to ensure that you lot non only hear about, just feel the effects of our anti-crook solutions for yourselves."
A new kickoff
PUBG: Battlegrounds is now gratuitous-to-play on all platforms, perhaps its virtually meaning change since the boxing royale entered Steam Early on Access dorsum in March 2017. As a give thanks you to all survivors who braved Erangel, and the maps that launched since, PUBG Corp has designed a commemorative pack equally a thank yous. It contains a scattering of unique cosmetics and complimentary access to Battlegrounds Plus.
"We recollect it is just fair to requite a little actress to fans who have purchased PUBG: Battlegrounds before we transitioned to free-to-play. All those who have already bought our game receive a Commemorative Pack which includes a complimentary Battlegrounds Plus upgrade where they can savor ranked style, create custom matches, and collect in-game skins and 1000-Coin – as well every bit other benefits," says Curd, noting that new players volition demand to pay $12.99 to get access to Battlegrounds Plus.
I'm keen to see how PUBG: Battlegrounds weathers an influx of new players. As competitive as Apex Legends, Call of Duty: Warzone, and Fortnite can be, they are far more forgiving than PUBG. The battle royale leans further into realism than its competition, forcing tactical thinking and careful movement, should you want to be the last player continuing. With its tense shootouts, heavier gunplay, and varied maps, PUBG still offers a nice contrast with what we're seeing elsewhere in the genre. And, equally Curd says, this is just the beginning. "This is the natural side by side step and a great way to innovate more players to our universe."
GamesRadar+ is diving deep into biggest games of the year in Jan with exclusive interviews, hands-on impressions, and in-depth editorials. To cheque out all of our coverage so far, be sure to follow Big in 2022 .
Josh West is Features Editor of GamesRadar+. With over 10 years experience in both online and print journalism, Josh has written for a number of gaming, amusement, music, and tech publications, including 3D Artist, Border, gamesTM, iCreate, Metal Hammer, Play, Retro Gamer, and SFX. He holds a BA (Hons) in Journalism and Feature Writing, has appeared on the BBC and ITV to provide skillful annotate, written for Scholastic books, edited a book for Hachette, and worked every bit the Assistant Producer of the Future Games Evidence. In his spare time, Josh plays bass guitar and video games. Years ago, he was in movies and TV shows that you've definitely seen but volition never be able to spot him in.
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Source: https://www.gamesradar.com/pubg-free-to-play-interview/
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